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A large part of the media budget is still spent on traditional advertising media, and it is critical for brands to keep improving the effectiveness of these investments. Our solutions support brands to plan and optimise these spends.
Traditional advertising remains as powerful as ever, surpassing all technology-aided new age advertising techniques. With a thorough understanding of its importance, Spatial Access provides advisory services across the value chain to optimise costs and effectiveness of Advertising & Marketing (A&M) investments on all traditional media channels, such as television, print, radio, and outdoor. We collaborate with brands for media agency pitch management, media strategy assessment, media planning, buying, implementation, monitoring and invoice reconciliation to media agency performance evaluation to assist brands achieve their marketing and communication objectives.
Assist clients in finding the right media agency to manage their advertising and marketing investments in line with brand objectives.
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Review of media strategy and planning to assist clients optimise the costs and efficiency of traditional media investments.
Facilitate interactive Power BI reports to our clients, helping them analyse qualitative and quantitative parameters of implemented media plans and billing deviations
Assist clients in periodic monitoring of the media agency’s performance against agreed KPIs and tracking compliance with contractual terms and commitments by the media agency.