The digital media landscape is evolving fast with new and emerging technology. Brands are increasing their investments in digital media, targeting millennials and GenZs. Our solutions support brands in planning and optimising digital spending.
Provide advisory as brands navigate via the nuances of digital media marketing and optimise costs and facilitate monitoring the effectiveness of Advertising & Marketing (A&M) investments across all digital media platforms such as social media, OTT platforms, websites, in-App and search listings based on keywords. We collaborate with clients to provide advisory covering media agency pitch management, media strategy assessment, campaign set- up, buying, implementation, monitoring, and invoice reconciliation to media agency performance evaluation for client to achieve their marketing and communication objectives.
Assist clients in finding the right media agency to manage their advertising and marketing investments in line with brand objectives.
Review of media strategy and digital media campaigns, assisting clients to optimise the costs and
efficiency of digital media investments.
Facilitate interactive Power BI reports to our clients, helping them analyse qualitative and quantitative parameters of implemented media plans and billing deviations to monitor the media agency’s performance.
Advisory to optimise website visibility, promotion, and traffic.
Assist brands in protecting brand reputation by identifying tools for effective measurement of media inventory to prevent digital media investments in fraudulent and unsafe environments across all digital media platforms.
Social listening: Set up a monitoring and reporting framework for brands in tandem with their listening objectives.
Influencer management: Evaluates the influencer onboarding, background research and social media visibility processes to assist brands with influencer analysis, including influencer search, profiles, scores, cost insights and campaign reporting.