It is critical for the advertisers to understand how the marketing spends are contributing to sales uplift and equity building for the brands. Our solutions support brands to measure and improve the return on advertising and marketing investments.
Advisory to review complexities of ROI measurement, to identify key business drivers, measure the impact of marketing mixes on sales uplift and optimise budget allocations across various media touch points, promotions, discounts, and distribution expansion to maximise sales.
Leverage alliance partner’s AI/ML-based technology platforms to provide real-time insights and performance monitoring dashboards to the client integrating data from digital as well as offline media.
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Leverage marketing analytics and data science techniques to improve advertising and marketing investment ROIs, maximise sales and optimise spending. Our alliance partner’s technology offers an “Always on” platform for ROI measurement to help brands identify the following: