Approach

• To analyse the deviations of the implemented activity as received from the client, from the planned objectives

• Free Commercial Time (FCT) difference between Implemented (as per BARC report) vs Billed campaign (check against Telecast certificate) by Channel/activity

• Regular activity, incorrect time-band/program wise deal rate used

• Highlight slot not part of deal, Combined slots, Same time-band but different program

• FCT outside deal time-bands billed

• Compliance on committed time-band wise dispersion – greater fringe hours

• Hourly FCT dispersion – Check for uneven allocation/skew to low delivery hours and impact on deliveries

• Planned vs delivered - Spots/FCT/Gross Rating Points

• Cost Per Rating Point (CRPP) comparison – planned vs delivered

• Pre- vs Post evaluations at campaign level tracking and split by different reasons for under-delivery