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To enhance cost-efficiency in a TV commercial production by optimizing expenditures related to celebrity-based TVCs from two Production Houses
Conduct a comprehensive analysis of cost estimates provided by the shortlisted production houses
Review both production houses cost estimates based on the latest industry cost trends and provide recommendations to align technical and creative costs with industry benchmarks
Analyse the cost estimate of video rushes, audio unmixing costs, and the introduction of separate pricing for per edit and language dub options
14% reduction in master production costs
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39% cost reduction in rights to rushes and audio unmixing
Additional 55% cost savings, based on recommendation to opt for the per-edit and language dub option
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