Production Cost Benchmarking and Optimization

E-commerce company

Objectives

To benchmark production costs in line with market rates

Approach

  • Conduct a comprehensive analysis of the cost structures of all three shortlisted production houses

  • Utilize analytics and in-house historical data repository to demonstrate the cascading impact on various line items, including Travel, Boarding and Lodging, Crew, Equipment, and post-production costs

  • Benchmark production costs using the latest industry cost trends, leveraging the expertise of our ad-film specialists

 

Outcome

16% reduction in overall master production costs

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