To achieve an integrated view of the marketing spends across multiple digital platforms and TV, compare performance matrices across platforms and time periods and analyze brand awareness in real time
Analyze current marketing spends, performance KPIs across portfolio, media platforms and campaigns
Track unified and real time view of all digital marketing campaigns for Client and competition brands
Derive influencer scores and analyze influencer campaign performance to enhance digital content and improve consumer engagement
Optimize spends across platforms (ATL, BTL, promo spends) and recalibrate campaigns to maximize ROIs and provide directions for AOPs
Connect market inputs to business outcomes to enable effective recalibration of spends based on ROIs
Apply learning from previous campaigns to optimize the next one
Developed a unique integrated real-time dashboard in collaboration with 3 distinct ad-tech & mar-tech alliance partners (with AI/ML based tools) to address the Client's need of holistic view of marketing spends to analyze marketing effectiveness
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10-15% cost saved based on buying benchmarks
Realtime course correction for brand campaigns set in 2023
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Improvement in resonance and virality scores of digital creatives
100% reduction in time for data pulling from 16+ sources and making reports
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Improved business agility, spends and operational efficiency