Digital Marketing Strategy & Framework Review

International telecommunications company

Objectives

To conduct a comprehensive review of the current digital marketing activities, identify areas for improvement and establish a framework supported by continuous data analytics processes

Approach

  • Perform analytical processes including scope definition, data acquisition, preparation, and analysis

  • Conduct interviews with relevant stakeholders to gain valuable insights

  • Develop comprehensive Digital Marketing Framework, encompassing various aspects related to digital marketing strategy and performance

  • Identify key analytics and KPIs for digital marketing activities, and create dashboards for ongoing monitoring and optimization

Outcome

Defined success metrics for the target state, identifying 14 gaps and areas of improvement across the seven pillars of the framework in the current state

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Developed a roadmap to rectify the identified gaps with recommendations, spanning over a 24-month period