Advertising Collaterals: Print Shoot Production Cost Advisory

Jewelry company

Objectives

To benchmark production costs in accordance with the latest market rates

Approach

  • Identify any discrepancies in the scheduling of model and product shoots, which were originally planned on separate days

  • Recommend revisions in the shooting plan to consolidate both shoots into 1.5 shifts, reducing the production duration to a single extended shoot day

  • Review the cost estimates for model and product shoots, and creative expenses such as studio, art, props, and jewelry in the finalized shots to align with current market benchmarks

Outcome

15% reduction in the overall master production cost

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