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To assess the credibility and efficiency of the Programmatic platform, various tools it requires to run effectively, and its compatibility with their larger digital ecosystem, overall increasing the Client digital media expenditure
Conduct thorough understanding of the existing processes, and framework to review guidelines, informal policies, reporting formats
Analyze monthly trends and monitor performance deficiencies, closely tracking deviations between planned and delivered
Perform a 'What if' analysis to highlight the difference in estimated and actual implementation
Utilize third-party tracking tool to verify media deliveries, ensuring accuracy, independent review, and reliability
Established comprehensive guidelines to facilitate the selection of an appropriate programmatic platform for future
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Realigned brand safety measures to create a cleaner advertising environment, boosting the overall quality of social media placements
Documented market understanding of the current limitations at an industry level
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Recommended steps to improve verification measurement
Reviewing and ensuring a set template guideline for digital campaigns
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